1)Why are there no viable arts/independent cinemas in many areas? Why/how is
There are not as many independent films for almost all film exhibitioners for example Odeon and cineworld which are owned by the film companies for example paramount, twentieth century fox which distribute all there films which leaves no room for British independent film. Cinemas such as the picturehouse aka harbour lights show mainly independent British films in contrast to bigger cinemas picturehouse only has two screens.
2) What is the relationship between movie going and video/dvd/blu-ray hire/sales?
A few years ago films would make more in the cinema than on video and dvd. Contemporary audiences now would rather wait to buy a film on dvd and watch it in the comfort of there own home.dvd quality has improved over the years so you can get the same quality as you would as home. Box office takings are all not about the cinema now, half of the money made by a film is down to DVD sales and merchandise.
3) What does the programming of the Sky movie channels and Film Four respectively say about the relationship between pay television, niche marketing and consumer behaviour?
With sky movies and film four there are movies on 24/7 and there’s also chose of different genres to watch. In between films there are trailers for the new films coming out and there are niche marketing schemes which promote a new released film. In these niche marketing schemes, there are exclusive clips and interviews with cast members.
4) What is the most appropriate response Contemporary British Cinema can make to
British cinema should show more independent british films and not show as many
5) Should British films be distinctive at the expense of profitability if profitable at the expense of distinctiveness?
6) Is it possible for British films to be both distinctive and profitable? If so, how ?(please use examples in your response)
In order for a British film to be distinctive and profitable, the film needs to be advertised more and seen as a more interesting film than a
1) How has
Hollywood has dominated cinema ever since fimls started being made. There was a new released fiml every week back in the 1940's where cinema was the main entertaiment, but since then the main disbutor of flim has been hollywood. Being known as "The Hollywood Machine" there is always a new Box Office hit being made. With only Holllywood films being made in mass quantatiy there is very little choice for the consumer to chose a film other than the new box office hits. Also, almost all the film exbitors in the UK being owned by some of the top production companies such as 20th century fox and Parmount.
2) Why do I get to see the films I do at the local multiplex?Most of the films that you are able to see at a local cinema is due to how popular and what production company own the cinema.
3) Do we get to see the films we want (demand led) or do we see films that are provided for us (supply led) and why?
Most of the films we chose to see is manily down to advertisment, and what films are being shown at the cinema. If we don't hear about a indepandent British film then we don't know if we want to see it or not. Almost all american films have a large budget when it comes to Hollywood box office films, so alot of people will know about the film and decide wether to go and see it or not. So we are almost being forced into which fimls to see and not given the choice to see that much British films.
4) Why are more people going to the cinema today?
People are being brought back into the cinema with more offers avalible to the consumer. Such as 3D films have encouged a large audience to see the diffrence between a regular 2D film and a new side to the cinema. Also, cinema's such as ODEON are creating reward cards for customers to collect points when they spend money in store. This then makes you want to go back to the cinema again and again to earn more point to get closer to earning a free cinema ticket. All these small detials makes people want to go to the cinema are are slowley making the cinema a diffrent experice for people to enjoy.
PRODUCTION QUESTIONS
1) How has the status and power of stars changed over cinematic history? The status of stars has completey changed the view's of Hollywood films. If a film has a customer's favorite actor in, it is more likely they are to go and see the film just beacuse there favorite actor is in it. Films are becoming less about a story line and more about the power of the stars who are in the fiml. Actors such as Johnny Depp have a huge fan base so when they have a new film coming out it is more likey that the film will mostly be seen for the role he plays in the film.
2)Take any film you have seen recently and find out who produced it. Then try to find out more about this person. What was their role on this particular production? What have they and others got to say about their involvement and contribution? What projects have s/he been involved in previously, were these ventures successful? Alice in Wonderland is an example of a recent film that has famous stars in. It is directed by Tim Burton who has had a string of famous films so he already has a large fan base. In almost all of Tim Burtons films, Johnny Depp is in them making almost a huge fan base wanting to see the film.
3)Why are certain kinds of films guarenteed to make large profits and others high risk? Some films which are book adaptations or have been a TV programme are more likely to make a large profit and not risk as much as high risk hollywood fimls with not that many high famous actors.
4) Which genres are currently popular/unpopular and why? Teenage chick flicks are an example of popluar modern genre which are a safe film which hollywood know will make a profit at the cinema. Another film genre which is popular is adaptaion's of fantsy novels such as A Seris of Unfortantte Events and Percy Jackson and the Lightning Thief. These are examples of a genre that has been dicovered as a high earning film, so the industry is getting as much money as they can.
